For the first nine months of 2012, Nicholas “Trinidad James” Williams was merely an urban clothing store clerk in his hometown of Atlanta, with an eccentric fashion sense.
In October, however, his caricature-like persona and avant-garde approach to clothing was amplified and broadcast to the masses in a music video for his single, “All Gold Everything.” The song and video attracted millions of views, and Trinidad James’s career as a rapper seemingly began overnight. He quickly garnered a countless amount of fans and skeptics, both curious to see if he would become more than a one-hit wonder.