After two years in stealth mode, the curtains have finally parted at Stage 13, Warner Bros.’ home-grown digital production company offering an array of shows and creators decidedly different from its blockbuster franchises such as The Dark Knight, Harry Potter, The Matrix, and The Hangover.
The company gave me an exclusive behind-the-scenes look as it prepared to publicly launch its first slate of programming. It marks a notable experiment by a big media company, coming at a time when content is flooding consumers. The question will be whether its multicultural programming can resonate with the diverse audiences its shows are trying to reach.
“It was exciting to have a big media company say, ‘Yeah, we’re going to double down in this area,’” said Diana Mogollon, the site’s general manager and senior vice president. “It’s about Warner Bros. walking the walk.”