SXSW Solidifies TV Boom On Festival Circuit

March 22, 2017

This year’s SXSW festival, which wrapped up this past weekend in Austin, served as a launching pad for a number of high-profile TV series, including Showtime’s “I’m Dying Up Here,” AMC’s “The Son,” Starz’s “American Gods,” Netflix’s “Dear White People,” and Stage 13’s “I Love Bekka & Lucy”.

The annual Texas fest—which is largely known for specializing in music and tech—marks the latest major festival to see an increase in television programming.

“It’s a very, very buzzy place and there’s a reason we keep going back,” says Don Buckley, Showtime’s EVP of program marketing and digital services. Buckley says that launching a show at SXSW gives new series a leg-up over the competition.

Over the past few years, as film festivals like SXSW, Sundance and Tribeca have been including more and more TV programming, the events have become tougher for networks to enter, especially in the era of Peak TV. “It feels like it’s gotten more competitive,” Buckley notes, recalling a few years ago when Showtime first brought “Penny Dreadful” to Austin. “I’ve seen the list of other shows present, and it seems like a greater number than in the past.” Being included can set a show apart, he says. “That was validation for us,” he says of “I’m Dying Up Here.” “Not everybody can just show up.”

Tags ,

Recent News

The Best Horror Series of 2022, Ranked
October 3, 2022

The Best Horror Series of 2022, Ranked

There is a huge variety in this year’s horror genre, from cannibalism and zombies, to self-referential slashers and demonic possession. While the series started in 2019, it came back in 2022 with its third season, and fans cannot get enough of it. Similar to Black Mirror, the show is a combination of various short stories that form […]

Featured on MovieWeb

"March" docuseries available for binge viewing
September 12, 2022

"March" docuseries available for binge viewing

College football season is back! What better way to get in the school spirit then binge watching all eight episodes of “March” on and The CW app. And read the review on Andscape (fka ESPN’s The Undefeated): A historically Black college and university (HBCU) band cannot be compared with any other. From the rhythms […]

Featured on ESPN's The Undefeated